This page no longer forms part of the biskitz4cheez site. So well done for finding it!! The reasons for this are:

(1) It was the only page on the site that contained non-original material - biskitz4cheez.com is now 100% original content!
(2) Hardly anyone visited it anyway.
(3) The few who did were only interested in why watches and clocks in catalogues and jeweller's windows are invariably set with the hands on '2' and '10' - either ten-past-ten or ten-to-two. So here's the answer:

(1) By having the fingers pointing to the numerals 10 and 2, a 'smiley face' is created and this is subconciously appealing to the potential purchaser. Imagine how sad the face would look if the fingers pointed to 8 and 4! However, this doesn't explain why photographs of digital watches often show the time as 10:10 - presumably this is a legacy from the analogue 'smiley face' days...

(2) Having the fingers pointing this way means that the watch manufacturer's name is clearly visible, as this is invariably placed below the 12 or above the 6. This would be obscured if the fingers were aimed at any of the numerals 11, 12, 1 or 7, 6 and 5. However, 9:15 and 2:45 would also be OK, but perhaps the straight line approach isn't quite as appealing.

You'll be pleased to know that the rest of the site is fully-functional - click on any of the links at the top of the page, or click on the 'home' button.